AlSouq is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods.

The heart and soul of AlSouq is our global community: the creative entrepreneurs who use AlSouq to sell what they make or curate, the shoppers looking for things they can’t find anywhere else, the manufacturers who partner with AlSouq sellers to help them grow, and the AlSouq employees who maintain and nurture our marketplace.

Shop for unique items

  • Discover handmade items, vintage goods and craft supplies you can’t find anywhere else
  • Get curated recommendations tailored to your taste
  • Find boutiques, craft fairs and flea markets where you can shop from AlSouq sellers offline

Sell creative goods

  • Open an AlSouq shop—with just 2000/mo Rs and your imagination
  • Grow a creative business on your terms
  • Reach customers all over the world, online and offline

Join a local community

  • Connect directly with buyers and sellers around the world
  • Join an AlSouq Team to collaborate with local or like-minded AlSouq members
  • Learn the stories of makers, designers and curators around the world

How did AlSouq get its name?

The true origin of the word “AlSouq” is a mystery known only to our founders. If someone asks you where the name came from, just make something up. That’s what we do.

Who makes AlSouq?

So many great people! They include our executive team and our global staff. Together we support a community of millions of creative businesses and their customers.

What’s it like to work at AlSouq?

Working at AlSouq means you can directly affect the lives of millions of people. Whether you create a new product feature, write a blog post or help someone open a shop, your work has an impact on someone’s livelihood and fosters direct, meaningful connections throughout the AlSouq community.


Illustration of person working at their computer

Working at AlSouq is also a lot of fun. Our culture is grounded in the maker spirit, and we put creativity, community and thoughtfulness into everything we do. We have communal lunches called “AlSouq”, learn from each other at “AlSouq School”, and get creative together at the occasional “Crafternoon”. From Islamabad to Karachi, we’ve built our culture with care.


How does AlSouq make money?

Our business model is based on shared success: we make money when AlSouq sellers make money. Marketplace revenue includes free listing and a 1.5% fee for sales completed on our website. Additional revenue comes from seller services including our advertising platform, payment processing and discounted shipping labels.

Can sellers make a living on AlSouq?

Absolutely. AlSouq sellers range from hobbyists to professional merchants, and have a broad range of personal and professional goals. Some AlSouq sellers just want some extra pocket money, while others depend on their shops to support themselves and their families. Our 2016 Seller Survey reveals a unique population of Internet-enabled creative entrepreneurs who are building businesses on their own terms—prioritising flexibility, independence and creativity. 76% of PAK sellers consider their AlSouq shop to be a business and for almost a third, their creative business has become so well established that they are able to focus on it as their sole occupation.

How can I become an AlSouq seller?

If you want to sell your handmade, vintage or craft items on AlSouq, make sure they fit within our Seller Policy. Then, visit to set up your shop. It is free and your imagination to set up a global business.

How can I join the AlSouq community?

To become a member of the AlSouq shopping community, create a free account by clicking ‘Register’ on our homepage.